Expect at least three new Blu-Ray players this year to sport the Philips branding, namely the BDP-3010, BDP-5010 and BDP-7310 all of which will upscale oh so boring standard definition DVDs. As for other specs and features we decided to split them out for ya. BDP-3010 coming in April for US$230 * Profile 1.1 * SD card slot BDP-5010 coming in April for US$250 * Profile 2.0 with BD-Live * SD card slot * users may require SD card to be able to use BD-Live with some content BDP-7310 comin